Caitlin Havlak

Co-founder, Indiegraf. Data strategy leader bridging business, product, and technical execution.

I’m a co-founder and former COO of Indiegraf, a data platform serving 250+ independent news publishers across North America. After six years building and scaling that company, I’m now focused on data strategy and analytics: designing the systems that let organizations understand their customers, predict risk, and grow with better information.

My background sits at an intersection that’s genuinely rare: founder and executive experience, a business strategy lens, and hands-on technical ability to build the data infrastructure and models that make strategy real. I’m not trying to be a full-time engineer or a pure data scientist. I’m the person who can design the data function for a company and build the first version of it.

What I do:

  • Data architecture and warehouse design (BigQuery, dbt, Fivetran)
  • Predictive modeling for business problems like churn and growth
  • Translating business strategy into data systems teams can actually use
  • Analytics and dashboarding that decision-makers will actually look at

Take a look at my case studies to see this in practice, or find me on LinkedIn.